{"id":2140,"date":"2017-06-15T13:17:09","date_gmt":"2017-06-15T13:17:09","guid":{"rendered":"http:\/\/kontos.co.me\/?p=2140"},"modified":"2017-06-15T13:17:09","modified_gmt":"2017-06-15T13:17:09","slug":"moderniji-pristup-poslu-trazio-je-i-novi-brend-zato-je-tu-sova-sofronije","status":"publish","type":"post","link":"https:\/\/www.kontos.webexperts.me\/en\/moderniji-pristup-poslu-trazio-je-i-novi-brend-zato-je-tu-sova-sofronije\/","title":{"rendered":"Moderniji pristup poslu tra\u017eio je i novi brend &#8211; zato je tu sova Sofronije!"},"content":{"rendered":"<p><u><\/u>Nije rijetkost da, kada se govori o rebrendiranju, ve\u0107ina ljudi pomisli samo na najvidljivije izmjene \u2013 promjene u imenu, logotipu ili bojama odre\u0111enog brenda.\u00a0Me\u0111utim, rebrendiranje podrazumijeva vi\u0161e od toga i ne ti\u010de se samo forme, ve\u0107 i sadr\u017eaja.<\/p>\n<p>Naime, brend nije isto \u0161to i vizuelni identitet. Brend je imid\u017e ili reputacija, formirana od strane klijenata i partnera.\u00a0To je njihovo mi\u0161ljenje o nama, na\u0161oj kompaniji ili usluzi.\u00a0<u>Ta reputacija je rezultat zbira na\u0161eg vizuelnog identiteta, poruka koje \u0161aljemo, kvaliteta usluga koje nudimo, kao i svih na\u0161ih postupaka<\/u>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2142 aligncenter\" src=\"https:\/\/www.kontos.webexperts.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-1.jpg\" alt=\"Kontos-Consulting-Podgorica-Montenegro\" width=\"940\" height=\"424\" srcset=\"https:\/\/www.kontos.webexperts.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-1.jpg 940w, https:\/\/www.kontos.webexperts.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-1-500x226.jpg 500w, https:\/\/www.kontos.webexperts.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-1-300x135.jpg 300w, https:\/\/www.kontos.webexperts.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-1-768x346.jpg 768w, https:\/\/www.kontos.webexperts.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-1-150x68.jpg 150w, https:\/\/www.kontos.webexperts.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-1-480x217.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:940px) 100vw, 940px\" \/><\/p>\n<p>Kada smo odlu\u010dili da Agenciju Konto\u2019s \u201cdotjeramo\u201d, po\u010deli smo da razmi\u0161ljamo o tome kako da imid\u017e i poslovanje prilagodimo savremenom na\u010dinu \u017eivota kako bismo klijentima pru\u017eili ba\u0161 ono \u0161to im je potrebno u pravom trenutku. Bilo nam je va\u017eno da na\u0161a agencija za ra\u010dunovodstvo i finansijsko savjetovanje postane <strong>pristupa\u010dna i korisna svima &#8211; od malih preduzetnika do velikih korporacija<\/strong>.<\/p>\n<p>Svaki klijent Agencije Konto&#8217;s ima svog posebnog knjigovo\u0111u. Dakle, <span style=\"text-decoration: underline;\">sve poslove za klijenta obavlja jedna osoba<\/span> sa kojom klijent kontaktira u na\u0161oj agenciji i koja u svakom trenutku mo\u017ee pru\u017eiti neophodne informacije. <span id=\":iv.co\" class=\"tL8wMe EMoHub\" dir=\"ltr\">Iskustvo je pokazalo da <span style=\"text-decoration: underline;\">ovaj pristup klijentu olak\u0161ava saradnju<\/span> i stvara neophodno uzajamno povjerenje.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-2143 aligncenter\" src=\"http:\/\/kontos.co.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-usluge-1024x349.jpg\" alt=\"Kontos-Consulting-Podgorica-Montenegro-usluge\" width=\"1024\" height=\"349\" \/><\/p>\n<p>Izgradnja novog brenda na ovaj na\u010din tra\u017eila je <strong>veliki trud, kako bi se slo\u017eenost finansijskih usluga predstavila na jednostavan na\u010din<\/strong> i izgradio <strong>ugled brenda koji je optimisti\u010dan, aktivan i prakti\u010dan<\/strong>, a istovremeno i dostupan svima.<\/p>\n<p>Reakcije na vizuelni rebranding ve\u0107 su sjajne \u2013\u00a0<u>na\u0161a sova Sofronije je osvojio na\u0161e klijente i postao prepoznatljiv simbol na\u0161e kompanije<\/u>. <strong>Uvjereni smo da \u0107e klijenti cijeniti napore ulo\u017eene u ovaj proces, i da \u0107e Konto\u2019s Consulting biti primjer kako predstaviti finansijske usluge na prijem\u010div na\u010din.<\/strong><\/p>\n<p style=\"text-align: left;\">[<em>kudos to:<\/em><a href=\"https:\/\/www.facebook.com\/ivov3\"> Ivana Vujo\u0161evi\u0107<\/a>, grafi\u010dki dizajner, autor logotipa]<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-2146 aligncenter\" src=\"http:\/\/kontos.co.me\/wp-content\/uploads\/2017\/06\/Kontos-Consulting-Podgorica-Montenegro-rebranding-1024x438.jpg\" alt=\"Kontos-Consulting-Podgorica-Montenegro-rebranding\" width=\"1024\" height=\"438\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nije rijetkost da, kada se govori o rebrendiranju, ve\u0107ina ljudi pomisli samo na najvidljivije izmjene \u2013 promjene u imenu, logotipu ili bojama odre\u0111enog brenda.\u00a0Me\u0111utim, rebrendiranje podrazumijeva<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":2145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[62,85,26,8,32],"class_list":["post-2140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-finansije","tag-knjigovodstvo","tag-obracun-zarada","tag-racunovodstvo","tag-registracija-preduzeca"],"_links":{"self":[{"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/posts\/2140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/comments?post=2140"}],"version-history":[{"count":0,"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/posts\/2140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/media\/2145"}],"wp:attachment":[{"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/media?parent=2140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/categories?post=2140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kontos.webexperts.me\/en\/wp-json\/wp\/v2\/tags?post=2140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}